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Video Conferencing | Top 5 Benefits

What is video conferencing?

Major advancements in technology have drastically changed how and where we conduct business. Video conferencing meetings can change the way employees work when they're remote or working from home. Providing a remote solution that allows individuals and teams to work with each other or customers effectively, no matter where they are located. Video conferencing allows meetings to take place online over the internet via personal devices such as laptops or tablets that have been embedded with a webcam. Below are our top reasons to embrace the business-minded benefits of video.

Video Conferencing Benefits

1) Reduced Travel Time and Costs

The most recognised benefit of video conferencing is reduced travel time and expenses. The ability for managers, internal teams, and IT personnel to be in client meetings or solve issues without leaving their offices can help drive business productivity. Providing video capacity for your customers can create a competitive offering. 

2) Increased Productivity

As a result of improved communications, participants are more in sync, decisions are able to be made faster, and productivity increases. Problems can be resolved faster and services for clients can be developed more quickly, providing a serious competitive edge for your company.

3) Optimised Attendance

Increased attendance from dispersed internal teams and clients is possible for participants who otherwise would have been debilitated by location. Also, video recording capabilities mean that, if needed, all individuals who need the data (such as staff training or presentations) can get the information when it is easiest for them, rather than delaying or not attending the meetings.

4) Employee Retention

The mobility offered by video conferencing positively contributes to employee retention. Less travel requirements allow a better work/life balance and employees can choose to work from home to alleviate cost of commuting. Remote employees can still have close relationships with team members, as video’s real-time face-to-face interactions are richer than any alternative to in-person meetings.

5) Sustained Competitive Advantage

All of these aspects mean video conferencing provides a strong competitive advantage for your business. There’s no benefit to being second, but with the right unified communication system, you can maintain a strong business position through effective collaboration and productivity improvement.

It's important to find the right video conferencing system for your staff to use. Below are our most popular video conferencing systems:

Top 3 Recommended Video Conferencing Softwares

1) GoToMeeting

GoToMeeting is a cloud-hosted web conferencing solution. It is packed with features and functionalities that make it an ultimate choice for companies operating in multiple locations, and with contracts and international partners and customers. It's user-friendly interface helps users begin a meeting in just a matter of minutes. 

Top Free Features:

  • Virtual Whiteboard
  • One-click Recording 
  • Desktop/Application Sharing
  • Join via Desktop & Mobile Devices 


2) Zoom

Zoom is ideal for anyone who works remotely or has remote team members. Zoom allows for simple, easy setup meetings or regular meetings in your personal meeting room. Quickly create and share a private meeting link with an individual or team and connect remote team members through video.

Top Free Features:

  • Host up to 100 participants
  • 1-1 and group meetings
  • Unlimited meetings
  • HD video and audio
  • Screen sharing
  • Scheduled meetings
  • Private and group chat
  • Host controls


3) Skype

The free version of Skype works well for small teams with less than 10 total members. It is a good tool if you need a simple way to video chat from your computer, phone, or tablet and tend to have smaller group meetings or 1-1 conversation. Skype also offers a tool called Skype in the Classroom specifically designed for online education.

Top Free Features:

  • Up to 10 people on video calls
  • HD video calling
  • Screen sharing
  • Video call recording
  • Interactive video chats
  • Location sharing

To book a video call or to speak to a member of our team please email or call 01249 651900.